Welcome to Goodwill of WNY's Ambassadors Program -- our official creator community! 

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WHO: YOU! If you are a fan of thrifting and/or styling, and you love to take photos or videos, we'd love you to apply to be considered a brand ambassador! Please note that this program is for fans and shoppers in the Goodwill Western New York region only. 

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WHAT: Our Ambassador program is a 4-month program where we invite 10 individuals to participate in our hand-crafted community of creators. The way the program works is that all ambassadors are gifted a $200 gift card to use at Goodwill each month. In exchange, the ambassadors are required to post a minimum of: 2 InstaStories per month, and 2 in-feed posts OR Reels OR TikToks tagging Goodwill of WNY and inviting us as a collaborator on Instagram. Influencers MUST include “gifted” OR “PR” on every piece of content as well as Stories to abide by Instagram’s terms of service. 

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WHEN: Each season includes four featured ambassadors with each season lasting 4 months.

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WHY: To celebrate our amazing community! We have so many creative and stylish folks in our community that take unbelievable photos and videos of the things they find in our stores, and we wanted to create a formalized way to support them! 

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HOW: Simply apply by filling out our form below to be considered for our program. Note: program requirements are that you must have a public Instagram profile and be actively creating and posting content.